Allstate Signs On as Founding Partner of LA28, Team USA

Allstate is going for gold in Los Angeles.

The insurance giant has been named a Founding Partner of the LA28 Olympic and Paralympic Games and the official home and auto insurance partner of Team USA, extending its decades-long investment in college athletics to the world’s biggest sporting stage.

The deal will also see Allstate work with NBCUniversal around its multiplatform coverage of the 2028 Games, giving the company a major presence across the Olympic and Paralympic ecosystem.

“For more than 20 years, Allstate has supported student-athletes because we believe in the power of sport to build leaders, strengthen communities and help people reach their potential,” said Elizabeth Brady, Allstate’s executive vice president and chief marketing, customer and communications officer.

“Many Olympians and Paralympians develop that character on college campuses long before representing their country,” Brady added. “Supporting Team USA and LA28 is a natural extension of our commitment and of Allstate’s purpose: protecting people, strengthening communities and helping them achieve their hopes and dreams.”

Allstate has been active in college sports for more than two decades through university and conference partnerships, scholarships and athlete-recognition programs. Its Good Hands Field Goal Nets initiative has generated millions of dollars for scholarships since 2005, while the Allstate Good Works Team honors student-athletes for leadership and community service.

The LA28 agreement takes that strategy from campus competition to the Olympic and Paralympic podium.

“Team USA athletes dedicate years of effort in pursuit of excellence on and off the field of play, chasing their dreams of representing the United States on the biggest stage in sports,” U.S. Olympic & Paralympic Committee CEO Sarah Hirshland noted in a press release.

“Allstate’s support will help Team USA athletes access the resources they need to train and compete at the highest level, while also helping to inspire the next generation of Olympians and Paralympians.”

The partnership lands as LA28 continues to build its commercial roster and ticketing momentum ahead of the Games, LA28 CEO Reynold Hoover said in a press release.

“As we welcome new partners who believe in what these Games can do for Los Angeles and the country, we’re that much closer to delivering a Games this city and this country can be proud of,” Hoover said.

Allstate will also support NBCUniversal’s Olympic and Paralympic coverage across its television and digital platforms, with a focus on Team USA athletes and the stories behind their performances.

The agreement adds another blue-chip brand to LA28’s sponsorship portfolio as organizers accelerate preparations for the first Summer Games held in the United States since Atlanta in 1996.