SeatGeek Adds Priority Commerce Integration to Cut Payment Processing Costs

SeatGeek partners now have another option for lowering the cost of ticket transactions.

Priority Commerce has launched a production-ready integration with SeatGeek, giving the ticketing platform’s more than 100 sports and entertainment partners access to its payment-processing technology.

The integration is aimed at teams, venues, leagues and other enterprise clients looking to reduce processing expenses and gain more control over their payments operations.

At the center of the partnership is Priority Commerce’s support for Level III transaction data, which captures detailed line-item information on business-to-business purchases. For eligible commercial card transactions, that additional data can unlock lower interchange rates and produce potentially significant savings.

The integration supports both card-present and card-not-present transactions, connecting Priority Commerce’s infrastructure directly with SeatGeek’s platform across online purchases and in-venue sales.

“Modern sports and entertainment organizations need a commerce partner that provides total command of their payments environment,” Priority Commerce CEO Tom Priore said in a press release. “This integration delivers the advanced tools teams and venues need to maximize their cash flow and optimize operational control to drive higher profits.”

For SeatGeek, the deal expands the payment options available to clients while adding a new set of financial tools to its enterprise ticketing offering.

“Priority Commerce is a strong addition to the SeatGeek platform,” added Chris Sanger, SeatGeek’s vice president of payments and compliance. “It gives our partners more choice in how they manage their payment operations, and access to new financial tools.”

The launch adds another layer to SeatGeek’s push to position its platform as a broader commerce system for live entertainment organizations—not simply a place to sell tickets. For operators facing tight margins and high transaction volumes, even incremental reductions in payment costs can add up quickly.