Ticketmaster’s New Identity Verification Process Leaves Customers With Privacy Concerns

Ticketmaster is hoping to combat mass scalping with its new identity verification process, but many customers are feeling weary about giving up their privacy.

The identity verification process requires some customers to submit selfies and their government issued ID. Ticketmaster noted on its website that the software company Persona checks the submitted photo against the ID photo and looks for indications that the ID may be fake. The ticketing giant’s said this process is to “help give real fans — not bots — a fair shot at getting tickets.”

The company’s website also disclosed that Persona retains biometric data for no more than 60 days for successful verifications, while unsuccessful verifications may lead to data being retained for up to three years for fraud prevention purposes. Ticketmaster’s customer disclosures added that Persona did not share data with third parties except to the extent necessary to perform identity verification and prevent fraud and abuse.

Eventgoers, however, aren’t feeling too keen on the idea, citing privacy concerns. Many took to social media over the last few weeks to share their thoughts:

Ticketmaster requiring you to upload an ID through a third party verifier yeah go fuck yourself

— Sage 🦷🍃 (@toothofgod) July 31, 2026

Ticketmaster has already had data breaches & now they want to verify ur account by uploading a photo ID along w/ a selfie for biometrics… 🤦🏻‍♂️ @Ticketmaster Your phone rep says the data is not stored…however Persona (your 3rd party) says it is stored for 60 days…or up to 3 yrs

— shea small (@shshshea) July 30, 2026

Hey @Ticketmaster what is this BS? They had not been any suspicious activity on my account the moment I try to log in. Requiring a govt issued ID w/photo is super sus on your end. Like others sites all you need to do is text me a code. pic.twitter.com/bgowZCoEY5

— Sullivan’s Ginseng (@hoptastic12) July 15, 2026

@Ticketmaster @TMFanSupport why do I need to verify my id and face every time I enter a waiting room now, this has never happened yall should be doing this to bots not true fans wtf

— crystal🐞 (@ccrystalllch) June 24, 2026

@TicketmasterCA @LiveNation my app is asking me to upload government ID to access my account / my tickets . W T F !

— The_Commish (@The_Commish1967) July 25, 2026

NOW I AM GETTING ASKED TO UPLOAD ID AND MAKE SURE I AM HUMAN!!!?? @Ticketmaster YOU PAUSED ME AND NOW I CANT GET TICKETS? WTF! GET YOUR SHIT FIXED!

— Detroit Football Journal (@WillRockJr) July 21, 2026

@TMFanSupport @Ticketmaster The app is ridiculous lately. Constant glitches, errors, and security checks. I don't feel comfortable taking a live photo or video to show I'm human. How do I know for sure that "Persona" won't use my face for AI or something crazy. pic.twitter.com/tQx7XbBJjt

— JM (@jsmurray) July 11, 2026

In response to angry fans, Ticketmaster Fan Support has issued a blanket-response comment:

“In some cases, Ticketmaster may require a Security Check through Persona to help verify account ownership and keep accounts secure. Most fans only need to complete a quick selfie check, but some may be asked to provide a photo ID.”

More information regarding the new identification verification process can be found here.